target user profile

Target user profile

My target user is...

Physiographic:

My target user likes to listen to music and they are always looking to update their playlists with new releases. My target user is in education and they are either in sixth form or uni studding things like media or music ALevel. They are also creative people who in the future want to have jobs that reflect this or they may want to become a music artist themselves. They are in full time education so they may have part time jobs on the weekends. My target user is into fashion and they like to keep up to date with the latest fashion trends, they shop at vintage shops such as blitz or beyond retro and high street shops such as Top shop. They go out to music events, gigs and festivals a lot.

Demographic:

My target user is young women aged between 16-22 that are in education. They have a low income however they come from middle class families that give them money, they may also have part time jobs while still being at uni or college. They still live with their parents so they have less responsibilities. Indie pop is mostly aimed at white girls and some black girls who are from a well off background.